- Jun 14, 2016
- / Thomas McKee /
- No Comments
Whenever a specific page is present on Facebook, it is the number of likes that determines its actual worth. A page with more likes implies greater worth in comparison to that page which has minimal or less likes.
Depending on this minute icon, that was introduced in 2009, rests the popularity of a certain page, and more importantly, in the case of business related issues, this determines the future to a great extent.
Special aspects of Facebook ‘’Likes”:
There are a number of fake profiles on Facebook that can ‘like’ a certain page. However, these are not of any value since this does not help in any type of promotional activity, or even offer a better option in regards to improving this situation. So, to achieve a specific goal, it is important to look beyond a certain level of quantity.
How powerful is a Facebook Like?
At times certain backlinks are used in Google to make sure that it ranks in the initial positions. Quite similarly, in case of Facebook, it is this number of ‘likes’ that are used for determining the popularity of a specific site.
With the help of these likes, a sense of awareness can be built in terms of the brand, and more and more people talk about it. With greater number of likes, more amount of sharing can be done in terms of that specific site and thus, content is shared on a greater basis.
There is a specific algorithm in Facebook known as PTAT, People Talking About This, that measures the amount of engagement in regards to a specific site. With this, the amount of likes can be collected and scores and will determine the ratings of your page. However, it is important to know that this PTAT connection includes those people who have a regular connection with you.
With a high PTAT score you can surely get increased number of sales and get a firm footing into the domain of sales and marketing. Also, as more and more people begin to like your content, brand recognition and loyalty will increase.
With an increasing number of real fans joining your site, you can easily connect with them by means of email, and then take this relationship to the business domain for further sales related issues.
Beware of fake ‘likes’ while buying:
When you buy Facebook likes, it is important that you have the complete idea regarding the place from where these ‘likes’ are being bought. There are Facebook merchants, who specifically claim to bring in ‘likes’ from real people.
However, these ‘likes’ are mostly part of unmanned or ghost Facebook accounts. Once Google pins these down, these ‘likes’ have no real value.
What is the course of action to be followed?
Facebook can figure out target customers and lead them to you. In this way, entrepreneurs can reach out to niche category who is actually interested in your product. Thus, Facebook can actually work in your favor helping your business to grow.
Using Facebook, you can surely get some of the best options in regards to advertisements in an affordable manner. By working closely with Facebook insights, you can post contents at those times when your fans are engaged online. Check out what types of images, videos and links are preferred by your clients and cater to their needs.
If you’re interested in having your own website, or have any questions, feel free to contact me. I can be reached at (417) 812-6313 or at my website, www.thomasmckee.com. Thank you, Thomas P. McKee.