A construction website with dedicated service content, project imagery, service-area information, and a contact workflow for prospective customers. Visit Nichols Construction.
Website Design in Springfield, MO
Work directly with Thomas McKee on a WordPress website built around your business, your customers, and the inquiries you want to receive. Based in Springfield and building websites since 1996, Thomas helps businesses across Southwest Missouri with new websites, redesigns, online stores, and ongoing support. Starter websites begin at $2,497; Custom WordPress builds are $5,997. Typical timelines range from 2–8 weeks, depending on the package and project requirements.
Website projects for real businesses
A useful website answers customer questions and makes the next step clear. These projects illustrate work on service websites and online stores. Explore the project examples and ask about work relevant to your business.
WordPress and WooCommerce work on product presentation, checkout security, and order and invoice customization for a specialist bowfishing store. Explore the client projects.
See more completed websites in our portfolio →.
Strategy first
We start with your services, ideal customers, and the actions visitors need to take. The site structure, content, and calls to action follow those priorities.
Built for Google + humans
Clear headings, useful service content, descriptive internal links, metadata, and relevant structured data help visitors and search engines understand the website. Search performance is checked after launch.
Performance checked before launch
We review image sizes, caching, page assets, and mobile loading behavior. Performance depends on hosting, content, integrations, and visitor devices, so we test the finished site rather than promise one load time for every project.
Direct access to Thomas
Discuss the project directly with Thomas, from planning and design decisions to development and handoff. You know who to contact when questions arise.
Local market knowledge
Nearly three decades serving local owners means we know what Ozarks customers respond to — and which marketing plays actually work in this market.
Mobile-first web layouts
Visitors need readable service information, usable navigation, and straightforward contact options on phones, tablets, and desktops. We check those paths across screen sizes.
Website design packages & pricing
Four WordPress tiers plus E-Commerce — every one a published flat rate, every one eligible for the 50/25/25 payment plan. See full pricing for web design and care plans →
Starter WordPress Website Design
Semi-Custom WordPress Website Design
Custom WordPress Website Design
Enterprise WordPress Website Design
E-Commerce Website Design
Website redesign with existing search visibility in mind
A redesign should account for the pages, links, and content that already help customers find you. Before replacing the site, we review important URLs and search data, plan necessary redirects, and monitor the launch. The aim is to reduce avoidable disruption while improving usability; rankings can still change.
1. Benchmark before anything changes
A full crawl of every indexed URL, current rankings, and analytics baselines — so we know exactly what must be protected before the first mockup.
2. One-to-one 301 redirect map
URLs that need to change are mapped to the most relevant replacement pages with permanent redirects. Important internal links are updated to point directly to the final URLs.
3. Ranking content stays
Headings and copy that already earn positions are preserved and improved — never erased for the sake of a prettier layout.
4. Staged launch + monitoring
The rebuild happens on staging, launches cleanly, and is watched in Search Console afterward so any crawl issue is caught and fixed fast.
Thinking about a redesign? Book a virtual meeting and get a straight answer on what your current site should keep.
From kickoff to launch in four steps
Discovery
Goals, offer clarity, target customers, and competitor benchmarks. We find what your business needs to move the needle before a single pixel is placed.
Architecture
A sitemap of pages, services, and navigation built for decision-making. Where does each visitor need to go, and what do they need to see before they'll take action?
Design + Build
Premium UI design, clean development, maintainable code. Conversion-focused layouts with the brand, colors, and photography working together — fast everywhere.
SEO Launch
Metadata, headings, schema, Google Analytics, and indexing. It goes live ready to be found by search engines — not patched up as an afterthought.
Customers decide fast.
Visitors should quickly understand what you offer, see relevant work, and find a clear way to contact you. We build those decisions into the page structure, then measure inquiries after launch.
- Clear services and obvious next steps
- Proof blocks — reviews, case studies, work examples
- Professional polish and consistency on every page
- Fast, secure, and easy for your team to update
The launch checklist includes service-page content, metadata, relevant structured data, internal links, and sitemap checks. Ongoing SEO services in Springfield and Google Ads management can support customer acquisition after launch. Request a website and SEO audit if you need to understand the current site before deciding on a rebuild.
Custom WordPress design for service businesses, eCommerce and professional firms
Every industry buys differently. An HVAC customer with a dead AC behaves nothing like someone choosing a law firm or planning a remodel, so the page design, services layout, photography, and digital marketing strategy all follow how your customers actually make decisions. Over 600+ builds we've developed deep playbooks for home services and trades — see contractor web design for the trades — plus medical and dental practices, law firms, restaurants, retail and eCommerce, gyms, and professional services businesses across the region.
That accumulated experience is the difference between a craftsman who studies your trade and web developers who resell the same template with a new logo. Your market, your competitors, and your customers shape every site we build — which is why the results hold up long after launch.
Custom WordPress builds vs. DIY site builders
A hosted website builder can suit a simpler project. WordPress offers a different balance of flexibility, maintenance responsibility, and access to custom development. The right choice depends on your content, integrations, budget, and support needs. For the full breakdown, read Custom WordPress vs. Website Builders in 2026.
| What matters | Custom WordPress build | DIY template builder |
|---|---|---|
| Design flexibility | Built around your brand, offer, and customers | Flexibility depends on the platform and plan |
| Speed & performance | Control over hosting, caching, images, and page assets | Performance options depend on the platform |
| Search visibility | Full control of structure, schema, and metadata | SEO tools and technical access vary by platform |
| Ownership | You own the domain, files, and platform | Export and migration options depend on the provider |
| Support | A direct line to Thomas | Support varies by provider and plan |
The same logic applies when comparing local agencies. Larger firms bring account teams and bigger retainers; Thomas is the senior-developer alternative — direct access, published pricing, and experience building websites since 1996. Different models fit different situations; pick the fit, not the pitch.
Flat-rate pricing, split into three payments
Every package is a published flat rate — $2,497 to $8,997 depending on tier — and every package can be split into a simple three-part plan. Hosting, maintenance, and ongoing marketing are scoped separately from the website build. Compare all plans →
What clients say about working with Thomas
Read client feedback from the Google review feed below, and explore the portfolio to see the work.
Web design guides for Springfield businesses
Read these before you hire anyone, including us.
- Springfield MO Web Design: 2025 Buyer’s Guide for Small Businesses
- Custom WordPress vs Website Builders in 2026: Which Is Right for Your Business?
- WordPress vs Wix vs Squarespace: What’s Best for SEO?
- Website Design Trends for 2026: What Small Businesses Need to Know
- What’s the Real Cost of a Cheap Website?
Frequently Asked Questions
Common questions business owners ask before starting a build.
How much does website design cost in Springfield, MO?
Starter WordPress Website Design begins at $2,497 for a 1–5 page site. Semi-Custom runs $3,497, Custom WordPress builds are $5,997, E-Commerce is $3,997, and Enterprise starts at $8,997. Every tier is a published flat rate, and each can be split 50/25/25 across the project — no mystery quotes. See all pricing.
What's the difference between Starter, Semi-Custom, and Custom design?
Starter is a professionally designed 1–5 page site built for a fast launch. Semi-Custom adds a customized layout, branding, blog integration, and speed tuning for growing companies. Custom WordPress is designed from scratch around your brand, conversion goals, and content strategy — including copywriting, advanced local search targeting, and 30 days of post-launch support.
How long does it take to build a website?
Starter builds typically launch in 2–3 weeks. Semi-Custom and Custom WordPress projects run 4–8 weeks depending on scope, copy readiness, and revision cycles, while E-Commerce and Enterprise timelines vary with integrations. Your proposal sets the estimated schedule, required content, and approval steps before work begins.
Will I be able to edit the site myself after launch?
Yes. Every build ships on WordPress with a clean dashboard, and training is included before handoff so you can update text, images, and posts yourself. If you'd rather not touch it, WordPress Website Maintenance care plans start at $277/month for updates, security, daily backups, and quick edits. Either way, you own everything.
Can you redesign my site without losing my Google rankings?
We plan a redesign to reduce avoidable SEO disruption by reviewing important URLs, existing content, internal links, and current search performance. Where URLs change, we use relevant permanent redirects. We check indexability and monitor Search Console after launch. Rankings cannot be guaranteed, so existing visibility is treated as something to protect and measure.
Do you use templates or build from scratch?
Both, matched to budget. Starter and Semi-Custom begin from a proven, fast WordPress framework that's then tailored to your brand — that's what keeps those tiers affordable. Custom and Enterprise builds are designed from scratch around your customers and goals. Nothing is a locked template: you own the files, and any tier can be extended later.
Website design across Springfield and Southwest Missouri
We take on projects throughout the metro and Southwest Missouri — our company works with businesses across the state and nationally, and clients get the same direct access either way.
Ready to start your project?
Tell Thomas a little about your goals, timeline, and budget. You'll talk through what's possible directly with the person doing the work — no pressure, no obligation, no canned pitch.
Thomas McKee Website Design & SEO Solutions · 1300 W State St, Springfield, MO 65806 · (417) 812-6313 · thomas@thomasmckee.com
Mon–Sat 9:00 AM – 6:30 PM Central · Sunday Closed




