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Thomas McKee's Blog

Thomas McKee Website Design & SEO Solutions Ltd.

6 SEO Strategies for Website Success

6 SEO Strategies for Website Success

Although search engine optimization is not new, SEO is more important than ever. Indeed, if you do not have your site optimized, then you won’t receive much traffic from the search engines. Your website can live or die based on search, and how you respond will profoundly impact your bottom line.

Your Scope

What is the subject of your website? It is essential that it has a relatively narrow focus on a single topic. For instance, if you cover the automotive sector, where the field is vast, you can concentrate on classic cars, new cars, car reviews or a particular brand, such as Kia or Buick.

Narrowing your focus can help you stand out. That is especially important when you are launching a new site and are going up against some big-time players.

Keywords Matter