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6 SEO Strategies for Website Success

6 SEO Strategies for Website Success

Although search engine optimization is not new, SEO is more important than ever. Indeed, if you do not have your site optimized, then you won’t receive much traffic from the search engines. Your website can live or die based on search, and how you respond will profoundly impact your bottom line.

Your Scope

What is the subject of your website? It is essential that it has a relatively narrow focus on a single topic. For instance, if you cover the automotive sector, where the field is vast, you can concentrate on classic cars, new cars, car reviews or a particular brand, such as Kia or Buick.

Narrowing your focus can help you stand out. That is especially important when you are launching a new site and are going up against some big-time players.

Keywords Matter

You know which keywords are essential to your business; you should identify them and use them frequently. That means making a list of those keywords with the intent of succeeding with each one.

Use keywords everywhere: in your titles, headings, within your articles, on the sidebar of your website, in the “alt” tags, the website’s description, you name it. Of course, you do not want to stuff them, and that is why it is important that you use each one, but balance them out throughout your website. Use variations on a preferred keyword theme too. For instance, if your site is about “used cars,” use might also use such terms as “pre-owned vehicles” and “certified pre-owned cars.”

Link Like You Mean It

Some of the best links on your website are to other pages and articles already on your site. Be careful here that you do not do this haphazardly — your links should point to relevant pages.

For instance, if your conversation is about aftermarket parts, then find other articles on your site to link to with that topic emphasized. Then link from your old pieces to your new items to cover all bases. A robust internal linking scheme makes it easier for your related pages to rank with the search engines.

Site Load is Critical

People love to add those little widgets, photos, and resources that give their site some pop. After all, when you are small potatoes, you need every edge to help make your website stand out.

What you do not want to do is to burden your website with unnecessary information, what could slow down your site. Sure, the self-loading video looks great, but it is slowing down your site, and your visitors are leaving before it finishes loading. That’s never a good thing!

Frequent Updates Are Smart

Your website is battling other websites. And that means your content must be on level ground with these other sites.

It is crucial for you to update your content regularly, at least three-to-four times per week, if not more. That means adding new content and also going through your older material to add links and update your information. Fresh content gets the priority from the search engines, so don’t neglect this.

Social Media is Important

Your off-site work should also join your onsite SEO efforts. That means a presence on social media, one that is visible, strategic and well done.

Use the top social media websites to tell people about the changes on your website. That means making use of Google Plus, Instagram, Pinterest, Facebook, Twitter and LinkedIn. Build your presence on those sites to bring people to your site.

Your SEO Efforts

Your SEO efforts will never end, but that is a good thing. You need to maintain your visibility, something you can do by keeping tabs on your analytics and making adjustments as needed. Also consider hiring an SEO services company to help your campaign, which would enable you to concentrate on what you do best: build your business.

Thomas McKee Website Design & SEO Solutions

If you’re interested in having your own website, or have any questions, feel free to contact me. I can be reached at (417) 812-6313 or at my website,  www.thomasmckee.com.

Thank you,

Thomas P. McKee.

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