Campaigns built on dedicated landing pages with full call and conversion tracking — from $497/month plus ad spend. Leads now, while your SEO compounds.
Google Ads Management for Springfield, MO service businesses from $497/month plus ad spend. Every campaign is built on dedicated landing pages with full call and form tracking — a recent 417-area HVAC campaign produced 122 extra calls per month at a $74.61 cost per lead and 2x return on ad spend. Ads deliver leads now while organic SEO compounds in the background.
Burned by an agency that reported clicks instead of customers?
Clicks are what Google sells. Calls, booked jobs, and form fills are what you buy. Every campaign here is wired to track the phone ringing — so optimization follows revenue, and the monthly report reads in dollars, not impressions.
PPC agencies love screenshots of click-through rates. Here's what actually matters — calls, cost per lead, and return — from a live 417-area campaign.
Search campaigns pointed at dedicated landing pages — not the homepage — with every call and form tracked back to its keyword. Budget moved weekly toward what booked jobs, away from what didn't. That's the whole trick, done consistently.
A pure PPC shop manages bids and hands you a report. Here, the person managing the campaign also built the landing page, wired the tracking, and maintains the site it all runs on — so conversion problems get fixed the same week they're found, not escalated between vendors.
One person, the whole funnel.
No campaign launches on a homepage, and nothing launches untracked. Here's the sequence every account follows.
Search volume, competitor spend, and your margins. Existing accounts get audited for wasted spend before a dollar moves.
One page per service, built to convert the exact search that triggered the ad — sub-1.5s loads, click-to-call, one clear action.
Tracking numbers, form tracking, and conversion import into Google Ads — wired so your Google Business Profile number stays untouched.
Campaigns go live with tight match types, negative keyword lists, and geo-targeting drawn around where you actually take jobs.
Budget shifts toward keywords that book jobs and away from ones that don't. Search-term reports get pruned weekly, not quarterly.
Calls, leads, cost per lead, and return — in dollars. A 20-minute call if you want it, a readable email if you don't.
Four named deliverables in every engagement — the same four you'll find on the business profile, because the page and the profile should say the same thing.
Strategy, campaign structure, bidding, ad copy, extensions, and budget stewardship — managed directly by Thomas, in your account, which you own. No white-labeled overseas team, no markup on ad spend.
Search, Performance Max, and remarketing campaigns with tight match types, negative keyword pruning, and geo-targeting drawn around your real service area — reviewed and adjusted weekly.
Dedicated pages built for each campaign — sub-1.5-second loads, click-to-call, and one clear action. Ads never point at a generic homepage, because homepages are built to inform, not convert.
Dynamic tracking numbers that forward to your real line, form tracking, and conversions imported into Google Ads — configured so your Google Business Profile number stays consistent for local SEO.
Paid and organic aren't rivals — they're a sequence. Ads buy leads while your rankings are still climbing; SEO steadily replaces paid clicks with free ones. Run right, your cost per lead falls every quarter.
Campaigns produce calls within weeks while SEO campaigns do the slow foundational work — and the landing pages built for ads start earning organic impressions of their own.
As rankings and the Google 3-Pack listing pull in free leads, ad budget narrows to the keywords organic can't win yet. You spend the same or less, and total leads grow.
Not sure where your site stands today? Start with the free website & SEO audit — it shows exactly which leads ads should buy and which SEO can win for free.
Ad spend goes from your card straight to Google — no markup, no percentage skim. The management fee is flat, month-to-month, and you own the account and every byte of its data. See all-service pricing →
One campaign, done right — for ad budgets up to $1,500/month.
Multiple services, multiple campaigns — for ad budgets up to $5,000/month.
Full-funnel management for ad budgets up to $15,000/month.
Additional dedicated landing pages are $497 each on any tier. Campaign build is included in month one — no setup fee. Pairs naturally with monthly SEO from $797 as the ads-to-organic bridge.
Not sure which fits your budget? Call (417) 812-6313 or get in touch online.
What business owners ask before putting money behind Google Ads.
Most local service businesses start with $1,000–$3,000/month in ad spend plus management from $497/month. At the $74.61 cost per lead from the HVAC campaign above, a $1,500 budget buys roughly 20 leads a month — do that math against your average job value before committing. If the numbers don't work on paper, Thomas will tell you so on the first call.
Yes — Landing Page Design is a named deliverable, not an upsell. Every campaign gets dedicated pages that load in under 1.5 seconds, match the search that triggered the ad, and push one clear action. Ads never point at a generic homepage. One landing page is included on Starter, up to four on Growth, and additional pages are $497 each.
If you need leads this month, ads first — campaigns produce calls within weeks, while SEO typically takes months to compound. The smart sequence is both: ads carry the load early, then budget narrows as rankings and the 3-Pack pull in free leads. Start with the free audit to see which searches ads should buy and which SEO can win organically.
Dynamic tracking numbers display only to ad visitors and forward instantly to your real line, so every call maps back to its campaign and keyword. Form fills track the same way, and both import into Google Ads as conversions — optimization follows booked jobs, not clicks. Your Google Business Profile number is never swapped, so local SEO citations stay consistent.
No. Management is month-to-month with 30 days' notice, the Google Ads account is created under your ownership, and every campaign, keyword list, and byte of conversion data stays yours if you leave. Agencies that hold accounts hostage are the reason that question gets asked — it doesn't happen here.
More questions? Send them over or call (417) 812-6313 — you'll talk to Thomas, not a sales rep.
Verified reviews from the Google Business Profile — the same profile behind six straight Best SEO awards from Rising Star Reviews.
Campaigns run for service businesses throughout the metro and Southwest Missouri — with geo-targeting drawn around each client's real coverage map, not a lazy 25-mile circle.
Bring your average job value and a rough monthly budget. You'll leave the call knowing your break-even cost per lead, whether ads make sense yet, and what the first 90 days would look like — no pressure, no canned pitch.
Thomas McKee Website Design & SEO Solutions · 1300 W State St, Springfield, MO 65806 · (417) 812-6313 · thomas@thomasmckee.com
Mon–Sat 9:00 AM – 6:30 PM CST · Sunday Closed
