Google Ads Management
Campaign structure, bidding, search terms, geography, scheduling and budgets are managed against qualified conversions—not raw traffic.
Google Ads Management · Springfield, Missouri
GOOGLE ADSTHAT END INphone calls.
Search campaigns, dedicated landing pages, call tracking and weekly optimization built around qualified leads. Management starts at $497/month plus ad spend, and the advertising account remains yours.
Thomas McKee Website Design & SEO Solutions, LLCSpringfield, MissouriScroll to explore ↓
SEARCH INTENT inLANDING PAGE thenPHONE CALL not a vanity clickREVENUE SIGNAL back to GoogleSEARCH INTENT inLANDING PAGE thenPHONE CALL not a vanity clickREVENUE SIGNAL back to Google
One campaign, start to finish
122 EXTRA CALLS. Now follow the money.
+122Calls / month
$74.61Cost per lead
2×Return on ad spend
417 Heating & Air: paid-search landing pages, conversion-focused messaging, call/form tracking and campaign optimization coordinated with the website and SEO.
One funnel, four moving parts
ADS FAIL WHEN the pieces disagree.
PPC Campaign Management
Negative keywords, match types, auction insights, device performance and conversion quality are reviewed continuously as real data accumulates.
Landing Page Design
The landing page matches the promise in the ad and removes unrelated navigation or messaging that can distract a high-intent visitor.
Call + Conversion Tracking
Calls and forms are tied back to the campaign so optimization can follow leads and booked work instead of impressions and click-through rate alone.
The campaign loop
BUY INTENT. Measure behavior.
Ads are not “traffic.” They are a paid auction for attention. We connect the ad, landing page and conversion signal so money can move toward what creates customers.
KNOW WHAT A LEAD IS WORTH.
Market, service, job value, geographic reach, competition and existing account history.
MATCH THE SEARCH.
Dedicated pages built around the exact commercial intent that triggered the ad.
FOLLOW THE CALL.
Phone and form conversions map back to the campaign, keyword and landing page.
MOVE BUDGET TOWARD REVENUE.
Weekly pruning, bid and budget shifts, creative testing and conversion-quality review.
Flat management fees
AD SPEND IS YOURS. So is the account.
Starter
$497
/month + ad spend
- 1 search campaign
- 1 dedicated landing page
- Call + conversion tracking
- Weekly negative-keyword pruning
Growth
$897
/month + ad spend
- Everything in Starter
- Search + remarketing
- Up to 4 landing pages
- A/B testing + weekly budget shifts
Scale
$1,497
/month + ad spend
- Everything in Growth
- Performance Max + full funnel
- Landing pages as campaigns need
- Advanced conversion-value tracking
Additional dedicated landing pages: $497 each. Monthly SEO starts at $797 when paid and organic search are used together.
Questions, answered
GOOGLE ADS FAQ.
How much should I budget for Google Ads in Springfield?
Many local service businesses start with $1,000–$3,000/month in ad spend. Management pricing is separate: Starter $497/month, Growth $897/month, and Scale $1,497/month.
Do you build landing pages?
Yes. Starter includes one dedicated landing page, Growth includes up to four, and Scale includes the landing pages campaigns reasonably need. Additional standalone landing pages are $497 each.
How do you track calls?
Dynamic call tracking and form conversion tracking connect leads back to the campaign and keyword so optimization follows actual customer actions instead of clicks alone.
Is there a long-term contract?
Management is month-to-month with 30 days notice. The Google Ads account and conversion data remain under the client’s ownership.
Local when you need us. Remote when you don't.
SPRINGFIELD FIRST. Built to travel.
We serve Springfield and Southwest Missouri every day, and we work with clients nationwide when the fit is right.
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