Real projects for contractors, trades and online stores, with the call and form numbers to go with them. Every site is built and tracked by Thomas McKee in Springfield, Missouri.
Each study lists what was built and the calls and form fills the site produced in a recent 30-day period. Figures are client-reported from website tracking.
New site launched October 2026. 165 calls and 226 form fills in 30 days.
Read Case Study →893+ page service-area site. 172 calls and 221 form fills in 30 days.
Read Case Study →Service-page targeting and conversion work. 187 calls and 166 form fills in 30 days.
Read Case Study →Website and search work supporting +122 qualified calls per month.
Read Case Study →+130% organic sessions, +21% organic revenue. 109 calls and 120 form fills in 30 days.
Read Case Study →A one-service site built to book jobs. 75 calls and 179 form fills in 30 days.
Read Case Study →A broader view of the kinds of website, content, eCommerce and local-business work completed across different industries.
A local masonry-focused website project built around a clear service structure, strong visual presentation and locally relevant content for Springfield-area prospects.
An eCommerce-focused WordPress and WooCommerce project supporting a specialized bowfishing product catalog, customer checkout and store operations.
A polished Elementor site for an in-person leadership training business, designed to make programs, registration and credibility easy to understand.
A salon website refresh centered on stronger imagery, a more polished homepage presentation and better visual storytelling for the team and services.
A reconstruction project that recovered and reorganized historical website content into a modern static site while preserving the client's research-focused positioning.
