Case Study · Concrete contractor · Marshfield, MO
Steen Concrete: a new site and 165 calls in 30 days
A Marshfield, Missouri concrete contractor serving Missouri, Arkansas and Kansas needed a first proper website. It was built, audited for on-page SEO before and after launch, and went live in October 2026.
Project snapshot
Results in the last 30 days
Call and form-fill totals are client-reported figures from website tracking for a recent 30-day period. Results depend on the client, market, budget, site history and measurement period and are not a guarantee of future performance.
The situation
A service-area contractor covering three states had no website to send customers to. Word of mouth was carrying the business; search was not.
The site had to work for someone standing on a jobsite with a phone, and it had to rank in Marshfield and the surrounding counties, not just Springfield.
What was built
- New WordPress website designed around the services and the service area
- On-page SEO audit at the staging stage and again at launch
- Service-area structure covering Missouri, Arkansas and Kansas
- LocalBusiness schema and local signals for Marshfield and the surrounding counties
- Quote form and tap-to-call tracked from day one
What made the difference
- Audited before launch. Titles, headings, schema and internal links were checked on the staging server, so the site went live ranking-ready instead of fixing things after.
- Built for the territory. A Marshfield contractor that works in three states needs pages for the area, not a single 'Contact us' page.
- Tracked from the first day. The 30-day numbers above come from tracking installed before launch.
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