Case Study · Pest control · Troy, IL
Mole Eliminator: a one-service site that books jobs
An owner-operated mole removal business in Troy, Illinois. One service, one territory, one goal: get the phone to ring. The site is deliberately small.
Project snapshot
Results in the last 30 days
Call and form-fill totals are client-reported figures from website tracking for a recent 30-day period. Results depend on the client, market, budget, site history and measurement period and are not a guarantee of future performance.
The situation
A single-service business does not need a 40-page website. It needs a site that answers the three questions a homeowner has (do you cover my area, what does it cost, how do I book) and gets out of the way.
Many homeowners prefer to send a message rather than call, so the form had to be as easy as the phone number.
What was built
- Focused single-service site with a clear service area
- Booking form designed for the way customers actually contact a pest service
- Local SEO setup and LocalBusiness schema for the Troy, IL area
- Call and form tracking
What made the difference
- Small on purpose. Fewer pages, each one doing a job, beats a large site nobody finishes.
- Forms built for the customer. 179 form fills against 75 calls says homeowners here prefer to write. The form is as prominent as the phone number.
- Local signals done right. Address, area and schema agree everywhere Google looks.
Your business next
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