Selected Client Work · Springfield & Beyond

Client Case Studies

Real website, search, eCommerce and conversion projects showing how strategy, design, development and ongoing optimization come together for growing businesses.

Website Design SEO WooCommerce Local Growth
Website design and digital marketing project showcase by Thomas McKee
More Client Work

Additional project studies

A broader view of the kinds of website, content, eCommerce and local-business work completed across different industries.

01

Classic Masonry Springfield

A local masonry-focused website project built around a clear service structure, strong visual presentation and locally relevant content for Springfield-area prospects.

  • Custom website presentation and service architecture
  • Local search-focused content structure
  • Project imagery and portfolio presentation
  • Supporting content workflow for ongoing local visibility
02

Nichols Construction

A custom construction-company website focused on pole barns, post-frame buildings and related services, with a direct path from service discovery to inquiry.

  • Custom static website design and development
  • Service-area and service-specific content structure
  • Structured data and search metadata
  • Lead form integration and conversion-focused calls to action
03

Shure Shot Bowfishing

An eCommerce-focused WordPress and WooCommerce project supporting a specialized bowfishing product catalog, customer checkout and store operations.

  • Elementor and WooCommerce storefront work
  • Product presentation and shopping-flow improvements
  • Checkout security hardening
  • Order-number and PDF-invoice customization
04

Blue Legacy Leadership

A polished Elementor site for an in-person leadership training business, designed to make programs, registration and credibility easy to understand.

  • Elementor page system and site-wide design
  • Registration-form workflow
  • Search metadata and FAQ/schema implementation
  • Clear program and conversion structure
05

KC Clippers Salon

A salon website refresh centered on stronger imagery, a more polished homepage presentation and better visual storytelling for the team and services.

  • Homepage visual refresh
  • Image enhancement and slideshow presentation
  • Team and brand presentation improvements
  • Responsive styling refinements
06

Buffat Genealogical Research

A reconstruction project that recovered and reorganized historical website content into a modern static site while preserving the client's research-focused positioning.

  • Legacy content reconstruction
  • Static HTML/CSS/JavaScript implementation
  • Contact and form infrastructure
  • Clean URL handling and development-site deployment